Sunday, May 17, 2009

COMPANY PROFILE

SUTARIA SONS's roots lie in JAMANGAR, a city whose founders were enlightened patrons of the arts and crafts. Skilled craftsmen were invited to settle here and were ensured a secure livelihood. In the JAMNAGAR tradition, SUTARIA SONS tries to maintain an open and honest relationship with its craftspersons. It helps them to work in conditions of their own choosing and commits itself to providing them with sustained work.
The hand block is carved out of wood and is the simplest of printing devices. Dyeing with vegetable colours is the oldest of colouring techniques. As pioneers of hand block printing SUTARIA SONS has built on these for the last thirty years. It constantly seeks to create an environment in which traditional textiles have their place and value and to build a symbiotic relationship between the market and the design product - between skill and tradition.
SUTARIA SONS's designs blend contemporary sensibilities with traditions of excellence. Its designers seek the bold and the striking, the graphic and the colourful, using modern printing techniques to keep pace with a demanding and fast moving world market, keeping the spirit of resurgence always alive.
For many years, SUTARIA SONS has also been developing products in specialised areas such as appliqué, embroidery, patchwork and bead work, which now constitute a significant part of its product range. Together with garments - Indian and Western in design - KURTIS,SAREES,SALWAR SUITS,RUNNING MATERIALS,SKIRTS,DUPATTAS AND BED SHEETS.SUTARIA SONS offers a diverse and colourful selection of products.
In an attempt to maintain the highest standards of quality necessitated by its customer profile world wide, all the fabric procurement, finishing, checking, and packaging is done at SUTARIA SONS's office at a farm on the outskirts of JAMNAGAR. SUTARIA SONS has a state of the art work units. The company deals with more than ten different units which have largely hereditary practitioners of their respective craft.
SUTARIA SONS has three hundred employees working on its premises at JAMNAGAR,KUTCH AND RAJASTHAN.In all through its activities,SUTARIA SONS provides a livelihood for more than a 500 people.

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